Few countries in the world blend ancient tradition, vibrant culture, and stunning landscapes quite like Morocco. Nestled in North Africa with sweeping coastlines along the Atlantic and Mediterranean, dramatic desert dunes, snow-capped mountains, and bustling medinas, Morocco has become one of the most visited destinations on the continent — welcoming over 14 million international tourists in 2024 (UNWTO).
Whether you’re drawn by the allure of Marrakech’s red walls, the blue streets of Chefchaouen, or the endless sands of the Sahara, Morocco offers something for every kind of traveler. But how do most people visit Morocco, and what experiences top their itineraries?
In this guide, we’ll explore the most common ways travelers experience Morocco, from must-see cities and desert adventures to cultural highlights and unique aerial excursions like hot air balloon rides over Marrakech.
Why Do People Visit Morocco?
Morocco’s popularity stems from its perfect mix of accessibility, affordability, and exotic charm. Just a 3–4 hour flight from most European cities, it offers an exotic escape without the jet lag or extreme cost. Its rich history, shaped by Berber, Arab, Andalusian, and French influences, is visible in its architecture, cuisine, and daily life.
According to a 2024 Lonely Planet Travel Report, the top reasons people visit Morocco include:
- Exploring ancient medinas and souks
- Experiencing the Sahara Desert
- Discovering Moroccan cuisine (tagine, couscous, mint tea)
- Visiting film-set cities like Ouarzazate
- Relaxing in coastal towns like Essaouira and Asilah
- Enjoying adventure activities — hiking, quad biking, and hot air ballooning
How Most People Visit Morocco: Typical Travel Routes
While Morocco is diverse, most international visitors follow a classic circuit that includes the country’s most iconic cities and landscapes. This “Grand Tour of Morocco” usually spans 7 to 10 days and includes:
1. Marrakech – The Red City
- Most visitors begin or end their journey in Marrakech, Morocco’s cultural and tourist hub.
- Highlights:
- Jemaa el-Fnaa (bustling main square)
- Koutoubia Mosque
- Bahia Palace
- Souks (labyrinthine markets)
- Majorelle Garden
- Many travelers take a day trip to the Atlas Mountains or book a hot air balloon ride at sunrise for a breathtaking aerial view.
Pro Tip: Book a hot air balloon flight early in your trip — it’s a peaceful contrast to the city’s chaos and offers unforgettable photos.
2. The Sahara Desert – Merzouga or Zagora
- The Sahara Desert is often the highlight of a Moroccan trip.
- Most travelers take a 2- to 3-day desert tour from Marrakech or Fes, traveling through the High Atlas and Todra Gorge.
- Key experiences:
- Camel trek at sunset into the dunes of Erg Chebbi
- Overnight in a luxury desert camp under the stars
- Traditional Berber music and dinner
3. Fes – The Cultural Heart
- Fes is home to the world’s largest car-free urban medina (Fes el-Bali), a UNESCO World Heritage Site.
- Must-see:
- Chouara Tannery (famous leather dyeing vats)
- Al-Attarine Madrasa
- Bou Inania Madrasa
- Many travelers use Fes as a stopover between Marrakech and the desert.
4. Chefchaouen – The Blue Pearl
- Nestled in the Rif Mountains, Chefchaouen is famous for its blue-painted streets and relaxed vibe.
- Popular for photography, hiking, and escaping the heat.
- Often visited as a 2-day stop between Fes and Tangier.
5. Coastal Escapes – Essaouira & Asilah
- Essaouira offers a laid-back vibe with a historic medina, fresh seafood, and strong winds perfect for kitesurfing.
- Asilah, a charming white-and-blue town, is popular for its art festivals and seaside promenade.
6. Ouarzazate & Aït Benhaddou – The Hollywood of Morocco
- Known as the gateway to the Sahara, this region has hosted films like Gladiator, Game of Thrones, and The Mummy.
- Aït Benhaddou, a UNESCO-listed ksar (fortified village), is a must-visit for history and film buffs.
Popular Ways to Travel in Morocco
✈️ Guided Tours (Most Common)
- Over 65% of first-time visitors opt for guided group or private tours.
- Benefits:
- Hassle-free logistics
- Local guides for cultural insight
- Pre-booked accommodations and transport
- Popular packages:
- 7-Day Morocco Highlights Tour
- Desert & Mountain Adventure
- Romantic Honeymoon Itinerary
🚗 Self-Drive or Private Driver
- Some travelers rent a car (especially in rural areas), but many hire a private driver due to narrow medina streets and mountain roads.
- A private driver-guide is ideal for families or those wanting flexibility.
🚌 Public Transport (Budget Travelers)
- CTM and Supratours buses connect major cities comfortably.
- Trains run between Tangier, Rabat, Casablanca, and Marrakech — scenic and affordable.
Unique Experiences That Are Gaining Popularity
While the classic circuit remains popular, more travelers are adding unique experiences to their Morocco trips:
🎈 Hot Air Balloon Rides in Marrakech
- One of the fastest-growing activities in 2025.
- Offers a serene sunrise flight over the Palmeraie and Atlas Mountains.
- Often paired with breakfast under Caidale tents or quad biking adventures.
- Ideal for travelers seeking romance, photography, or a peaceful start to their day.
🥾 Hiking in the Atlas Mountains
- Trekking to Imlil or Toubkal Base Camp is popular for active travelers.
- Day hikes and multi-day treks available.
🐫 Camel Rides & Desert Glamping
- Beyond the Sahara, luxury glamping with gourmet meals and stargazing is in high demand.
🎨 Cultural Workshops
- Cooking classes, pottery, and carpet-weaving workshops are increasingly popular for immersive travel.
When Is the Best Time to Visit Morocco?
Tip: Avoid Ramadan if you prefer full access to restaurants and daytime activities — though it’s a unique cultural experience if you’re prepared.
Tips for First-Time Visitors to Morocco
- Dress modestly – Especially in cities and rural areas. Cover shoulders and knees.
- Carry cash – Credit cards are rarely accepted in souks and small towns.
- Bargain politely – Haggling is expected in markets.
- Stay hydrated – Drink bottled water only.
- Respect local customs – Ask before photographing people.
- Book experiences in advance – Popular tours (like hot air ballooning) sell out quickly.
Final Thoughts: Morocco Awaits You
Morocco is more than a destination — it’s a sensory journey. From the call to prayer echoing through ancient medinas to the silence of the desert at night, every moment leaves a mark.
Most travelers visit Morocco to see the highlights, but they leave having felt its soul. Whether you’re riding a camel into the dunes, sipping mint tea on a rooftop, or floating above Marrakech in a hot air balloon, Morocco offers experiences that stay with you long after you land.
So pack your bags, bring your curiosity, and get ready to discover one of the world’s most enchanting countries.
